grow
Summit Legal Group
A full-funnel campaign rebuilt lead flow from the ground up.
4.6x
qualified lead volume
The challenge
Summit had spent two years with a generalist marketing agency with no legal-industry playbook, and lead quality was inconsistent.
What we ran
- Practice-area-specific SEO and content strategy
- Paid search targeting high-intent legal queries
- Lead qualification tracking tied to CRM
Results
- Qualified lead volume up 4.6x in 6 months
- Cost per qualified lead down 38%
- Organic now outperforms paid on lead quality